KnowBe4 list pricing assumes a 3-year North America contract with a 25-user minimum, and real prices are negotiated. Kinds is $1.50 per user per month, month to month.
The short version: KnowBe4 publishes list prices, but only for 3-year contracts in North America, with a 25-user minimum, billed annually. Actual deals are negotiated, and third-party price trackers report real prices running 22 to 55 percent below list. Add-ons cost extra. Kinds Security is $1.50 per user per month, flat, month to month, with a 21-day free trial and no demo call. As of July 2026.
How much does KnowBe4 cost?
There is no single honest number. KnowBe4's published prices are list prices for 3-year terms, North America only, with a 25-user minimum and annual billing. Real prices are negotiated deal by deal, and third-party trackers report discounts of 22 to 55 percent off list. Quote any KnowBe4 price with those conditions attached.
The base subscription is also not the whole bill. Compliance Plus (compliance training content) is a separate add-on with a 100-user minimum. PhishER (email response), SecurityCoach, and AIDA expansions are also paid add-ons. Multiple analysts have described the pricing page as a puzzle, and that is a fair summary: the structure rewards buyers who negotiate hard and commit long.
Does KnowBe4 require a multi-year contract?
The published pricing assumes one. List prices are stated for 3-year terms, and shorter terms are a negotiation. Billing is annual either way. In May 2026 KnowBe4 also repackaged its tiers, replacing the old Silver, Gold, Platinum, and Diamond names with SAT Foundation and SAT Advanced, so quotes and reviews you find may use either naming system.
None of this is unusual for enterprise software. It does mean the true cost of KnowBe4 depends on your negotiating position, your term length, your user count, and which add-ons you need. Budgeting requires a sales cycle.
Does KnowBe4 offer a free trial?
Sources conflict, so we will not pretend otherwise. TrustRadius states no free version or trial is available. G2 lists a free trial. One third-party site describes a 30-day trial requiring a credit card. What is consistent across sources: full-platform access typically comes through a sales-led proof of concept, not a self-serve signup.
KnowBe4 does offer genuinely free standalone tools and content previews, which are useful for a first look. But if your evaluation plan is "sign up today, test with real users this week," that path is not clearly documented.
How much does Kinds Security cost?
$1.50 per user per month. Flat rate, one plan, month to month, no multi-year term. The trial is 21 days, self-serve, with no demo call required. What you see is the price everyone pays, so there is nothing to negotiate and no renewal surprise built into a year-three step-up.
How does pricing compare?
Kinds Security | KnowBe4 | |
|---|---|---|
Published price | $1.50 per user per month, the actual price | List only, for 3-year North America contracts; real prices negotiated (reported 22 to 55 percent below list) |
Contract term | Month to month | Annual billing; list pricing assumes a 3-year term |
User minimum | None advertised | 25 users (100 for the Compliance Plus add-on) |
Add-ons | One flat plan | Compliance Plus, PhishER, SecurityCoach, AIDA expansions, each extra |
Free trial | 21 days, self-serve, no demo | Conflicting reports; typically a sales-led proof of concept |
Bottom line
KnowBe4's model fits organizations that already buy software through procurement, negotiate multi-year deals, and want the biggest platform in the category. Nearly 70,000 organizations use it. If you would rather see the real price on the website, pay monthly, and start a trial this afternoon, that is how Kinds works. Try it free for 21 days.
FAQ
Why can't anyone state KnowBe4's real price? Because it is negotiated. List prices exist only for 3-year North America terms, and reported discounts range from 22 to 55 percent.
Is compliance training included in KnowBe4's base price? No. Compliance Plus is a separate add-on with a 100-user minimum.
Does Kinds have pricing tiers? No. One plan, $1.50 per user per month, month to month.
Can I cancel Kinds after a month? Yes. Month to month means exactly that.
