TL;DR: Organizations leave KnowBe4 due to static content libraries that don't adapt to individual learning needs. Personalized platforms achieve 3x better engagement by adjusting difficulty and content based on each user's performance.

The Static Content Problem

KnowBe4 pioneered security awareness with extensive content libraries. User reviews reveal the limitation: one-size-fits-all training causes fatigue when employees see identical content regardless of their progress or role.

Common Switching Reasons

Organizations that switch from KnowBe4 commonly cite several issues. User reviews highlight content relevance problems, training fatigue from repetitive material, and lack of behavior improvement despite high completion rates. The core issue isn't content quality—it's lack of adaptation.

Personalized vs. Static Learning

Consider two employees: Alice consistently identifies phishing, Bob falls for basic attacks. KnowBe4 shows both the same simulated phishing email. A personalized system gives Alice advanced scenarios (business email compromise with perfect grammar) while Bob practices fundamentals (identifying suspicious domains). This isn't segmentation—it's continuous adjustment based on demonstrated ability.

Performance Comparisons

Performance data from switchers: personalized platforms achieve 3x higher voluntary engagement, 60% better long-term retention, and 45% fewer repeat failures on similar attack types. The key difference: when Bob fails a phishing test, he immediately gets easier practice problems until competent, then gradually increases difficulty. Kinds Security implements this through real-time performance tracking.

Technical Implementation Differences

Technical implementation matters. Static libraries require manual assignment. Personalized systems automatically adjust based on: time to identify threats, types of attacks missed, knowledge decay over time, and role-specific vulnerabilities. This requires infrastructure KnowBe4's architecture wasn't designed for.

Compare adaptive vs. static training results. See the difference at www.kindssecurity.com