Time reclaimed
Admin time dropped from 7+ hours per month to zero. No campaigns to build. No learners to chase.
Scale unlocked
Rolled out to 6 more clients the next month—because there was nothing to manage.
Margin restored
Markup went from break-even to 50–70% because delivery time is near-zero.
Industry
MSP / IT Services
Region
North America
Integrations
Microsoft 365 Business
Slack
Microsoft Teams
INTRO
I had done the math. My "managed" security awareness training wasn't managed at all. My previous platform promised "set it and forget it." In practice, it was "set it and forget it, mostly"—and "mostly" meant 7+ hours a month I didn't have.
CHALLENGES
The hidden labor cost
Every month: building campaigns, chasing learners who hadn't completed training, pulling together reports. When I factored in my team's time, I needed to charge clients $5/user just to break even on SAT.
Client complaints about content
Clients pushing back on cartoony content. Employees asking why they were "watching stupid cartoons" instead of doing their jobs. I was stuck in the middle—responsible for a service that created more friction than value.
Switching felt impossible
I couldn't just rip it out and switch. My clients were used to the old platform, had reporting history, and any change meant conversations I didn't have time for.
SOLUTIONS
Signed up on a Tuesday night
Signed up on a Tuesday night
Setup in 10 minutes
Connected Microsoft 365 for two clients. Users synced automatically.
Zero campaign management
Didn't build any. Didn't select content. Set one client to monthly, another to quarterly—training just goes out.
Automated follow-ups
When learners don't complete, Kinds pings them directly in Slack or Teams. I send zero reminder emails.
Dana
IT Director
RESULTS
No complaints
Training is 5 minutes, text-based, respects their time. No one asks why they're watching cartoons.
Compliance handled
Client's cyber insurance renewal came up. Clicked "Audit Export." Done.
Growth unlocked
With my previous platform, every new client meant more admin work. More campaigns to build. More learners to chase. More reports to pull. Growth meant more hours, not more profit. With Kinds, adding a client takes 10 minutes. Connect M365, users sync, training starts. Nothing to manage.
